Analytical Marketing

Marketing is one of a very few domains that took way too long to embrace value of technology. Nonetheless, things are changing today and there are many innovations in the area of marketing in conjunction with technology. Since the last 10 odd years, we are witnessing a sea change in how marketing businesses is being conducted. In the last few years alone, I have personally witnessed how tele-marketing channel has matured (or better, is maturing). I have been in Analytical Marketing AKA “Analytical Customer Relationship Management” industry since the last few years. In this weblog I have planned to publish a few posts on how Analtyics can play a role in Marketing business. The following table has links to a few of the entries related to Analytical Marketing in this weblog, trust you guys find it useful. I would be delighted to engage in a dialogue with you to understand your perspective on this subject. So, please do leave your footprint at end of the entry/entries you read. Alternately, you can mail me at achearie[at]msn[dot]com.

Topic	Subject Line	Industry*
Channel Management	Communication Channel Management – Contact Center	All Industries
Customer Acquisition	Business Value is not always directly proportional to Number of Customers	All Industries
Role of Data in Marketing	The A of Analytical Marketing – Data Management	All Industries
Importance of Integration	The More the Merrier	All Industries

Note: Analytical Marketing is highly relevant to enterprises that deal with Retail Customers, such as Retail Banks, Telecom Operators, Retailers, Catalog Marketers, etc. The reference *All Industry in the table above is synonymous to such enterprises.

4 Comments Add your own

1. WazyDozyWoorn | October 27, 2008 at 2:11 pm

Sounds crazy. Are you interested in my may barrel I have a fresh joke for you) What did one cloned sheep say to the other? I am ewe.
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2. Ajay Kelkar | March 17, 2009 at 7:30 pm

When you think about the marketing strategy of any of the large Packaged consumer goods companies , you are likely to think about Mass marketing! An interesting variation to this is Coke with its My Coke Rewards.In fact, Coca-Cola often thinks instead in terms of large niche markets driven by lifestyle or life stage, according to Michael La Kier, director of My Coke Rewards for Coca-Cola North America.One place the company focuses in on its niche-market consumers is online via mycokerewards.com. The site offers personalized home pages based on consumers’ preferences (e.g., preferred brands, activities, etc.). In the course of 24 hours the website gets more than 285,000 visits, during which the average length of stay on the site is 9.5 minutes, and about 13,000 new members join. The program currently has more than 9 million members who have logged in more than 100 million times and have redeemed about 5 million rewards in total.
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3. Jason | April 13, 2009 at 1:09 pm

Companies can create a highly sophisticated picture of what’s happening at every step of a product’s journey to the consumer purchase by harnessing the store-level sales data that retailers make available to suppliers and incorporating analysis and other relevant information like weather patterns.
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4. suvasree mukherjee | December 13, 2009 at 8:35 am

I am doing Msc Management from Glasgow University, and one of the elective subjects , is analytical marketing. I am interested in pursuing this subject but not sure if I will get the scope to pursue a career in this field , in this time of recession, when job opportunities are scarce.
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